Within its basic premise, The Sims 4 melds multiple game genres into one and does so to significant effect.

Life-Sim, Sandbox, and Home Builder Wrapped Into One It’s easy to pick up, understand, and play – even if you haven’t touched it for months. The game is devoid of complex mechanics that are second nature to the weathered gamer and is all but free of any prohibitive learning curve. The subject matter, i.e., life, is one everyone can relate to with ease. While we take anecdotal evidence that The Sims player base consists primarily of women, it is more inviting to the “casual” gamer, a term we prefer to use sparingly for its inherent connotations. For EA, The Sims 4 is the gift that keeps on giving. Here are ten reasons why The Sims 4 remains such a breakout success for EA. It’s quite another to continue attracting even more of them half a decade later. It’s one thing to attract gamers with a flashy launch. 10 Reasons The Sims 4 Is Such a Breakout Success In February of this year, EA reported 4.8 million unique players for 2018 alone. We imagine the number has soared even higher in the intervening year. | Source: Google TrendsĪccording to an earnings report dated October 2018, The Sims 4 expansions packs have been downloaded over 30 million times. The Sims 4 remains EA’s most popular game, five years after its release. There are more searches now than there were when the game first launched. Over the past 12 months, Google searches for The Sims 4 obliterate those for other big EA titles, including titans like FIFA 20 and Battlefield V. In the latest earnings report, EA saw a 40% year-on-year growth in Sims 4 players even though the game launched five years ago.Īltogether, The Sims franchise surpassed $5 billion in lifetime revenue in October of this year. To kick things off, it’s worth looking at a few eye-popping numbers. | Source: The Sims 4/EA These Numbers Tell The Sims 4 Story Why is that? Why does a game that deviates so abruptly from the tastes of the stereotypical gamer continue to draw in millions of players? In The Sims 4, art imitates life. Nearly 20 years, four mainline titles, and a dizzying number of expansions later, The franchise’s popularity endures with the ongoing wild success of The Sims 4. What is driving The Sims 4’s sustained success?īack in February 2000, The Sims launched on PC, immediately charming countless gamers with its unique blend of life simulation and open-ended freedom.

But the game continues to attract new players, notching spectacular 40% growth this year alone.The Sims 4 launched more than five years ago.

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